CURIOUS BY NATURE. CREATIVE BY Design

Each year, I developed the creative direction for the CDC's American Heart Month awareness campaign, creating a distinctive visual identity that unified all campaign materials. The work included campaign branding, taglines, social media graphics, animated GIF banners, and digital marketing assets designed to educate the public, increase awareness of heart health, and drive engagement across multiple platforms.

As the marketing partner for Carriage Services, I led the company's brand refresh by redesigning both its internal and external brand identities. I developed a comprehensive brand guide and created a variety of marketing materials, including digital lobby displays that introduced visitors to the company's mission and values, as well as sales book collateral that helped communicate the brand consistently across customer touchpoints. The result was a cohesive visual identity that strengthened both the employee experience and the company's external brand presence.

I designed a comprehensive onboarding presentation and supporting print materials for the National Heart, Lung, and Blood Institute's Office of Workforce Development and Support (OWDS) to help new employees understand their professional development opportunities and career pathways. The project included a visually engaging slide deck and a series of color-coded flyers that simplified complex processes, making it easy for staff to navigate training programs, career resources, and advancement opportunities.

While at Boxer Property, I partnered with tenants to develop custom branding solutions that elevated their businesses. For 1910 Restaurant, I created the brand identity, designed the restaurant signage, and developed the visual assets for the food ordering app, delivering a cohesive brand experience across both the physical space and digital platform.

I'm a contractor for CFLG. I helped guide the company's visual identity through multiple mergers by designing and evolving its brand across several iterations. I created large-format event graphics—including trade show booths, pull-up banners, and promotional displays that showcased each new brand identity, strengthened the company's presence at industry events, and attracted prospective clients while reinforcing a cohesive corporate image.

These concepts represent the creative exploration phase for the CDC's American Heart Month campaign. On the left are three visual directions presented as mood boards to help establish the campaign's look and feel. Once the final direction was selected, I refined the concept into the completed campaign identity shown on the right, which became the foundation for that year's awareness campaign across digital and print materials.

Working closely with Boxer Property's BEST program, I designed a coffee table book that transformed technical sustainability data into an engaging visual narrative. Using editorial design, custom infographics, and case studies, I communicated how the company conducted property audits and implemented sustainable building practices, making complex information accessible to clients, tenants, and prospective customers.

I redesigned educational presentation decks using visual storytelling principles, replacing text-heavy slides with clear, engaging visuals that highlighted key takeaways and allowed presenters to focus on delivering the content rather than reading from the screen.

Making continous updates to the client's slide deck

The brand refresh included an expanded color palette, redesigned multilingual brochures, a refreshed e-newsletter template, social media campaigns, educational videos, lower thirds, and a variety of digital marketing assets.

I designed this box for HR to present to new employees. I made it fun so that new employees would feel more at ease during their first day.

New Hire welcome box design for new employess